Pattern
An 8×8 dot grid becomes a flexible system of movement and transformation. Directional forms echo AMA's existing identity while embracing a modular, tech-driven character.
Color
The brighter, more energetic palette signals growth and discovery. The primary green anchors the system, with secondary and accent colors for emphasis.
Social & Poster Layouts
Explored how the pattern, typography, and core brand elements could adapt across a diverse range of layouts and use cases.
Banners & Copy
Variation 1
Variation 2
Variation 3
Motion
Animated the pattern with waves of movement, reinforcing the forum’s sense of energy, transformation, and momentum.
Keynote Template
Developed 25+ slides, prioritizing clarity, consistency, and ease of use by non-designers across a range of content types.
Production
Coordinated handoff with an experiential design agency, prepared final assets for production and installation, and represented Apple at an external-facing event with 250+ attendees.
Featured Coverage
Apple Newsroom
Official Apple coverage of the inaugural Spring Forum, featuring the event identity in use.
WILX News 10
Local news coverage of the Spring Forum.