Developed a brighter, more energetic palette that diverged from MSU's existing identity, signaling growth and discovery. The primary green anchors the system, with secondary and accent colors for emphasis.
Built a kinetic 8x8 grid of dots to convey movement, change, and growth across the brand. The abstracted arrow system reflects AMA's existing identity while embracing a modular, tech-forward energy for an AI-focused event.
Explored how the identity’s pattern and core assets could interact with type across a range of layouts. Applied system while adapting to each format's constraints.
Designed 25+ slides adapted to the Spring Forum's brand system, built specifically for ease of use by non-designers. Prioritized simplicity and flexibility, allowing the template to work with a range of content types without breaking the system.
Designed modular Keynote poster templates for student- and business-led presentations, prioritizing clarity, hierarchy, and ease of use. Flexible layout options accommodate various content needs.
Animated the identity’s pattern to bring the brand into motion – waves of movement rippling across the grid reinforce the system's sense of energy and change.
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