Visual Brand Identity
Art Direction
The Caretaker's Everywhere at the End of Time is a six-part musical project exploring the gradual mental decline of Alzheimer’s disease. The album includes 6 hours and 30 minutes of music, reflecting upon the patient's disorder, emotions, and death.
Created by artist Ivan Seal, the paintings range in subject matter, featuring fragmented, distorted forms and ambiguous compositions. The juxtaposition of soft, blurred objects with chaotic, unrecognizable textures reflects the gradual loss of identity and cognition.
The progression between stages reflects the haunting erosion of identity and memory. Produced in Kraków, the songs were released across six-month periods in an attempt to reflect the monotonous passage of time.
Arno Pro establishes a juxtaposition between elegance and dread. The type reflects ethereal qualities and creates a unique, artistic element that builds an emotional context throughout the project.
Warmth that contrasts with dread of the album’s content.
Editing of original imagery creates an ethereal, experimental context. Connects concepts between spreads and visually represents stages through abstraction. Use of color reflects the nature of each stage and texture establishes an interpretive environment in which the images exist.