Attention spans are shrinking, and the platforms we use daily are optimized to accelerate that decline.
Visual culture – art especially – asks for sustained, unhurried looking, but almost nothing in a person's daily digital environment asks them to practice that.
Most digital products compete for attention. What would it look like to design one that deliberately slows it down?
People often consume visual culture quickly and passively. How might a digital experience encourage deeper observation before interpretation?
Tektura’s identity comes from its angular construction, tall x-height, near-vertical stress, distinctive negative space, and confident proportions.
Preserving the face’s geometry, proportions, confidence, and negative space, while reconsidering its construction, curves, consistency, legibility, and flexibility.
Simplified construction for clearer stroke and counter relationships.
Refined curves while preserving geometric tension.
Balanced strokes for more consistent visual weight.
Improved legibility and recognition.
Softened rigid geometry with subtle humanist characteristics.
The individual refinements are intentionally subtle, but together, they create a clearer, more cohesive system while preserving the boldness, geometry, and confidence that define Tektura.
Contemporary typefaces need enough range to adapt across different scales, products, and contexts, something that Motter Tektura does not currently have.
Imagining the return of the iPod by pairing a historic Apple typeface with a speculative reintroduction of the product.