Visual Brand Identity
Art Direction
Considering form structure and style, create a typographic wordmark for a publication that communicates meaning, establishes identity, and builds a visual language. Explore how design elements contribute to meaning, tone, and audience.
Defining style, tone, and typographic qualities, develop a wordmark that reflects identity and communicates intent. Explore how these visual decisions shape perception, guide future applications, and resonate with the intended audience.
Prioritized conceptual directions and drew from base typefaces that reflected inherent characteristics of the publication. Created figure-ground reversal and focused on exploring contrast and juxtaposition.
American Grotesk appears when truths, half-truths, and entertainment seem interchangeable. Compounded by rapid growth of generative artificial intelligence, our ability to index authority, authorship and authenticity are being redefined through a new lens of Americana.
Utilize design strategies to semantically represent concepts of intensity, experimentation, and radicalism. Build a visual system that is reflected through letterform structure. Characterize wordmark through a series of both design and typographic attributes.
Introduce blackletter type to evoke historical resurgence. Bold, striking color palette reinforces visual clarity. Exploration of typographic contrast to convey heightened visual tension and balance.
Blackletter display typography and color choices.
Balance between grotesque and old-style forms.
Adopt a structured, vertical layout with tight margins to echo the towering geometry and spatial tension of urban architecture. Reinforce sense of rigidity and constraint through spatial relationships.
Interview investigates political urgency and anonymity. Visual contrast within type reflects the tension between resistance and order. Layout and palette underscore the immediacy and energy of contemporary expression.
Centered on the vitality of urban density, this article explores street art’s ties to place, community, and resistance. Portrayal of architectural features reinforces the complexities of public expression and opposition.
Burn interrogates the political urgency, spatial tension, and cultural resistance embedded in contemporary street art. Reflects the immediacy of urban expression through bold contrasts, rigid layouts, and architectural cues.